Tyaani.com is focused on providing the Indian woman with affordable, wearable Polki Jewellery. To this end, Tyaani, controls the entire process right from design and manufacturing, all the way to the final distribution. This industry is a highly fragmented disorganized market place, and Tyaani is striving to bring order and transparency to the chaos. Thus giving rise, to a whole new way of doing business – protecting the end consumer, while enabling the artisan.
So, whether it is ensuring that every piece is 22 karat gold, or whether you are correctly charged basis the weight of the gold in your Polki Jewellery, at every step Tyaani ensures that it safeguards the interest of the buyer, especially those who are new and uninitiated into this segment.
Tyaani, is also working to educate the end consumer to ask the right questions and understand their piece of jewellery before making the purchase, thus attempting to expand the market as a whole Tyaani.com wants its consumers to make an informed choice and are upfront with all information pertaining to the jewellery.