Design Aesthetics
Classic Indian Craftsmanship, reimagined with modern finesse.
Partner with Karan Johar
12+ Operational Stores
10% Minimum Guarantee
CAPEX Recovery in 1.5 Years
12,000+ Jewellery Designs
End-to-End Operational Support
360° Marketing Support
Strategic Locations
Franchise Lead Form
FOUNDERS OF TYAANI
Karan Johar
Visionary and Founder
Shravan Satyani
Founder & Managing Director
Apoorva Mehta
Designated Partner
Brand Story
Tyaani Jewellery by Karan Johar was built on a simple belief — heritage craftsmanship deserves a more contemporary, transparent, and trusted future. Founded by Shravan Satyani and shaped alongside Karan Johar’s cultural vision, Tyaani has evolved into a modern Indian luxury house rooted in craftsmanship, storytelling, and design.
From handcrafted uncut diamond creations to contemporary everyday fine jewellery, every piece balances heritage with modernity crafted exclusively with natural materials, certified gold, and honest pricing. Since opening its first store in Bandra in 2016, Tyaani has grown into one of India’s fastest-scaling fine jewellery brands, with a strong retail footprint, a digital-first foundation, and a customer base that spans brides, collectors, and modern professionals.
Backed by established brand equity, a distinctive design language, operational support systems, and an expansion philosophy rooted in long-term relationships, the brand represents an opportunity for franchise partners to participate in the evolution of Indian luxury retail.
Store Locations
Maharashtra
Mumbai - Bandra
Telangana
Hyderabad – Jubilee Hills
Punjab
Sector 17C, Chandigarh
Uttar Pradesh
Hazratganj, Lucknow
West Bengal
Kolkata, West Bengal
Gujarat
Ahmedabad, Gujarat
Maharashtra
Kalyani Nagar, Pune
Delhi NCR
Mehrauli, New Delhi
Karnataka
Dickenson Road, Bengaluru
Jammu And Kashmir
Jammu
Gujarat
Surat, Gujarat
Punjab
Jalandhar, Punjab
Store Locations
Investment Overview
Model Type: Franchise Owned Company Operated (FOCO)
Stock Investment
Metro
12 Crore. Onwards
Non-Metro
8 Crore. Onwards
Interiors (CAPEX)
Metro
Rs. 7000/sq.ft + white goods (on actuals)
Non-Metro
Rs. 7000/sq.ft + white goods (on actuals)
Rental Security Deposit to Landlord
Metro
On actuals
Non-Metro
On actuals
Franchise Benefits
Brand Strength
Strong Customer Recall
High brand affinity among
premium & wedding shoppers
Franchise Advantage
Franchise-First Approach
Focused on partner
profitability & growth
Smart Inventory Management
Maximizing sales per sq. ft.
Marketing & Sales Engine
Staff Training Programs
Ensuring a premium in-store customer experience
Faster Sell-Through
Optimized merchandising
ensuring quick inventory rotation
Customer Enhancement
Certified Jewellery
Guaranteed returns on Inventory,
CAPEX & Security Deposit
Lifetime Buyback 7 Exchange
Easy exit option post lock-in for
peace of mind
Process Timeline
STEP 1
Lead Inquiry
STEP 2
Model Discussion
STEP 3
LOI & Agreement
STEP 4
Property Finalization
STEP 5
Store Interiors
STEP 6
Store Launch
FAQ’s
Tyaani combines heritage craftsmanship with contemporary design, backed by strong brand recall and marketing. The model is designed to support franchisees while maintaining premium positioning and consistent growth.
The investment details vary based on location and store size. Please contact our franchise team for a detailed breakdown of the investment required.
Yes, Tyaani provides full support in store setup, interior design, and visual merchandising to ensure brand consistency across all franchise locations.
The return on investment timeline depends on various factors including location, market conditions, and operational efficiency. Our team will provide detailed projections during the application process.
Yes, comprehensive training programs are provided for all staff members covering product knowledge, customer service, and operational procedures.
The franchise agreement tenure and renewal terms will be discussed in detail during the application and approval process.
Tyaani combines heritage craftsmanship with contemporary design, backed by strong brand recall and marketing. The model is designed to support franchisees while maintaining premium positioning and consistent growth.
Entrepreneurs with a passion for jewellery and retail, along with the required investment capacity, are welcome to apply for a Tyaani franchise.
Premium high-street locations, luxury malls, and prominent retail destinations are preferred for Tyaani franchise stores.
Yes, Tyaani manages and provides inventory to franchise stores, ensuring a curated and updated collection at all times.
Tyaani handles national-level marketing and branding campaigns. Local marketing support and guidelines are also provided to franchisees.
The franchisee oversees daily store operations, staff management, customer experience, and local business development with ongoing support from Tyaani.
You can apply by filling out the franchise inquiry form on our website or contacting our franchise development team directly.
